Aveda | Your ideal skin starts here
Aveda Philosophy 'Providing the beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.'
Aveda connects beauty with well-being and respect for the environment. Founded in 1978, Aveda Skin Care combines the power of plants with ancient wisdom (based on Ayurveda, a 5,000 year-old Indian renewing art), and modern science. Aveda's philosophy of using pure, botanical ingredients in all of its products has led its way to success in a beauty industry turning towards natural makeup, organic products, and earth-friendly formulas. Aveda skin care products appeal to the eco-friendly consumer, are available for all skin types, and contain a complete anti-aging treatment. The packaging is clean and simple, and the line contains 'featured' collections that target specific skin conditions.
Aveda has rightfully earned their reputation as guardians of the environment as they are one of the biggest brands to do so much work in raising awareness for the needs of recycling, pollution and the responsible sourcing of raw materials. Aveda sources ingredients using fair trade business practices, and takes extra steps to manage its business operations as ethically as possible. It has made a commitment to responsible packaging and renewable energy, and has even published this formal safety statement on its website. They are also the first beauty company to run on 100% wind power. Aveda has a lot to be proud of.