NUXE Skincare

A story of passion and plants. A story between a father and his daughter.

"I have always been fascinated by the inestimable power of plants and, at a very early age, was convinced by my father - a pharmacy researcher - that the plant world is the source of the most significant therapeutic discoveries. From this I retained 5 key points which, day after day, have inspired my beauty philosophy. These are the guidelines that help me build the NUXE brand:

• Nature as an inspiration. An inexhaustible source of effectiveness and creativity, it lies at the heart of my vision of cosmetics.
• Innovation as a credo. From the very start, NUXE has had its own integrated R&D laboratory. Today, 37 patents have already been registered and many more are underway.
• Evaluation as a requirement. A product is not launched unless its safety and effectiveness have been proven by rigorous and objective tests conducted under dermatological supervision.
• Accessibility as a priority. The most effective medicine is not necessarily the most expensive one. I always make sure to offer consumers high-performance skincare products at the right prices.
• Sensoriality as an essence. To pair effectiveness with regular use, I focus on delightful textures, delicate fragrances and original names.

NUXE’s DNA is the marriage of high rigor and a touch of poetry - Our Philosophy: Beauty by Nature."